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Professionalism in Software Sales

Professional behavior isn't difficult. All it takes is following a few rules:
  1. The customer is always the customer.
  2. Support is not what a stallion does to a mare.
  3. Never mention a competitor in your advertising.
  4. Never mention your critics unless someone else mentions it first in a particular conversation.
  5. Advertising should be calm, professional, and factual.
  6. Communications between company officers and members of the general public should be polite and informative.
  7. A professional on the Internet is always aware of Internet standards, and makes sure that his company abides by them.
  8. A professional never, EVER insults a member of the news media, and if a member of the news media tries to contact them, responds within minutes, not days. (DOH! Turn down free advertising?!).
  9. A professional tells the truth.
Now: I suggest that you go to Robin Hood Software's home page and see just how well Robin Hood Software fares on this test of professionalism.
Copyright 2002 Eric Lee Green All Rights Reserved
Last modified: Wed Mar 13 14:37:59 EST 2002